Puerto Rico’s unique dual trademark system presents both opportunity and risk for brand owners navigating US market entry. In this article, Mayra C. Artiles Fonseca, Vanessa Carballido Clerch, Jeffrey Hernández Escobar, and Vannessa Díaz Carrasco of Estrella LLC explore the strategic importance of securing both federal and local trademark protection, offering practical guidance for companies and counsel operating within this complex and often overlooked jurisdiction.
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